Parul Manchanda is an MB and UGC-NET JRF qualified, working as an assistant professor in the department of School of Business Studies, at Vivekananda Institute of Professional Studies, New Delhi. She has around 6+ years of experience in academics and research with areas of interest being entrepreneurship and marketing. She is also pursuing her Ph.D from University School of Management Studies, Guru Gobind Singh Indraprastha University She has presented her work in various International conferences and also won best paper awards at Birla Global University in collaboration with University of Ljubljana, Europe; VINC - ICSGR 2020; Disruptive Technologies: Path Ahead 2023 (RDIAS).