Dr. Nupur Arora is a doctorate in the domain of Marketing from Ansal University, Gurugram. She is a gold medalist in management (MBA-Insurance) from Amity University-Noida. She has a rich 8-year experience including industry and academics. She has taught subjects in the domain of marketing, retail, research and insurance. Her research interests include Online Consumer Behaviour, E-commerce and Social Media marketing. She is a member of the Insurance Institute of India. She has published quality research work in international journals of repute. She has been involved in teaching postgraduate and undergraduate students and handling corporate relations. She also has 3 books to her credit in the specialization of insurance and online shopping.