Ms. Noopur Saxena is Assistant Professor in Vivekananda Institute of Professional Studies, GGSIPU. She holds UGC(NET), M.Com and B.com (H) from Delhi University. She is pursuing her Ph.D in Marketing from Bharati Vidyapeeth University. Her area of expertise is marketing and accounts. She has more than 8 years of teaching and industry experience. She has published many papers in refereed National and International journals and has co-authored chapters in books. She is a member of Indian Commerce Association.