Divya Sethi is working as an Assistant Professor in Vivekananda School of Business Studies, VIPS. She is an avid academic researcher and has published several research papers in reputed journals. She has also presented her research at various reputed national/international conferences such as American Psychological Association, Pan IIM, etc. Her research focuses on organizational behaviour, innovation management and new product development. She pursued her graduation in Pharmacy from Jamia Hamdard University, Delhi. Thereafter, she did her post-graduation in management from Lal Bahadur Shastri Institute of Management, Delhi. Currently, she is pursuing Ph.D. in Management from Amity University, UP.