Deepika Chhikara is currently working as an Assistant Professor in Vivekananda Institute of Professional Studies affiliated to Guru Gobind Singh Indraprastha University. She has total 9 years of experience combining 6 years of corporate experience in the field of Marketing Strategy for various luxury lifestyle brands like Jaguar Land Rover, Delhi Art Gallery and over 3 years of academic experience. She completed her B.Com(H), M.Com and Post Graduate Diploma in International Marketing from Delhi University. Her area of expertise and research interest is Marketing, Consumer Behaviour and Sustainability.