Ms. Aashu Aggarwal is presently working as an Assistant Professor at the Vivekananda Institute of Professional Studies, affiliated to Guru Gobind Singh Indraprastha University, New Delhi. She is pursuing her PhD in Management from Jamia Millia Islamia, New Delhi. She holds MBA from Jamia Millia Islamia and B.Com (H) from Delhi University. She qualified NET, December, 2013. She is a keen researcher and has many research papers presented and published in various conference proceedings and journals. Her areas of interest include entrepreneurship, business, marketing and general management.